COLLECTIVE UNIFORM

Designing a unique, aggregate garment with visual identity & release party  

Label design & print
Digital & printed graphics
Online form - Save the date
Stickers
Playlist
Newsletter
Collateral
Social content strategy

Made for & with FROM team
Our stories, dreams and passions distinguish us, but it's together that we create something unique and recognizable. Indeed, the collective is a union of distinct individualities recognized in a common identity but cannot be assimilated into one.
Researching this idea, on the anniversary of the founding of FROM, a chore jacket was born, made in cotton canvas, unisex, and blue that matches everything. It is irresistible and versatile: perfect for an evening bike ride, to the market to pick out the season's vegetables, to give a special gift, for an important meeting or a first date. Guaranteed result.
Definition of visual assets and release party’s identity “Out of the Blu”
RSVP Stickers Set
Launch Post
Release party at Bar Doria, Milan
2024
The symbol of recognition becomes the most depersonalizing cape - the Uniform - reinterpreted instead as a garment of original distinction.
Collective Uniform is thus the oxymoron of recognizing oneself in a larger unit in which one merges but also maintains one's independence and individuality.