DCXW - MILANO 0.18

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developing an IDENTikit with digital–dimensional items and tools

Fellowship research project for DDC, Politecnico di Milano

Collaboration with toy designer and illustrator Luca Boscardin

In partnership with:
Municipality of Milan
UIA - Urban Innovative Actions
European Regional Development Fund

Interactive web manual

The research project focuses on the digital development of a web platform-catalogue aimed at implementing the narrative of the visual identity system of the Milan 0.18 project. The latter represents a system of services and initiatives promoted by the City of Milan and addressed to children and young people. The platform not only serves as a manifestation of the identity system in detail but also originates an interactive digital environment that enables interaction with the brand generative tool.

Throughout its evolution, the platform has incorporated dynamic elements and visuals to enhance digital visualization, including the development of animations and multimedia features for optimizing the digital experience.

Hub Milano 0.18
Identity siystem setup

HUB BAGGIO for kids (age 0-6)

At a later stage, the project direction switched to the spatial declination of the visual components to facilitate the transposition of digital identity into physical elements. The goal was to create a network of spaces distributed throughout the city, defining a visual asset concerning the specificities of each hub.

We also supported staging activities and workshops, to delineate an environment consistent with the overall set up. The design of the Hubs's features takes place in very different spaces, both in terms of spatial conformation and the need to coexist with previously settled realities. Thus, the identity system was conceived as modular, allowing minimal interventions or total customization in different environments.

Each hub addresses a specific age segment as a priority, so all elements are declined on the three graphic bands, following the defined criteria.