TI PORTO A VENEZIA
unconventional system for an editorial guide of porta venezia district, milan
Video editing
Photoshooting
Editorial design
Digital&printed assets
Collateral
Photoshooting
Editorial design
Digital&printed assets
Collateral
"Ti Porto a Venezia" is a project based on valorization and discovery of the creative activities of the Buenos Aires-Venezia district in Milan. For a long time, this area has been one of the main access points to the city and still forms a link between the centre and the suburbs of Milan. These characteristics make it an extremely porous place, represented by various influences and creative movements, seriously varied in their activity, purpose and target.
The project aims to highlight the creative spots with different zoom levels: from the in-depth story of the single reality to the overall view, to provide a complete exploration through five publications, each portrayed by a singular thematic cut: culture, research, tradition, queer world and experimentation.
The project aims to highlight the creative spots with different zoom levels: from the in-depth story of the single reality to the overall view, to provide a complete exploration through five publications, each portrayed by a singular thematic cut: culture, research, tradition, queer world and experimentation.
The narrative forms and languages are multiple and variable to convey the idea of complexity, while the contents investigate how creativity manifests itself. The exploration itself is eased by thematic maps and a signage system on the area, while a web portal shows the set of the journeys. The choice of an irreverent, direct, and only apparently stereotypical language contributes to outlining the image of an open district in which different drives coexist peacefully.
